September 26, 2022

SEO Statistics to Know Before Creating Online Marketing Strategy

SEO is designed to attract and engage website visitors. SEO is still evolving, despite this. It is therefore crucial to stay up-to-date.

Search engine optimization takes a great deal of time and effort. SEO is an important part of a small business's or website's success. Understanding key SEO statistics will simplify future marketing decisions. Especially when you're thing about hiring SEO services.

According to Google, 210 people search for that exact phrase every month, so SEO is still very much alive. There are some important statistics that can help understand and creating budget for online marketing.

1. Google search results are based on more than 200 ranking factors.

Search engine optimization aims to rank high on search engine results pages. In spite of this, the task can be quite challenging. The Google search engine algorithm determines the rankings for millions of websites in only a millisecond, according to search engine statistics.

In order to organize contenders and display search results, Google utilizes an elaborate system that examines many ranking factors.

(Source)

2. The first five results on page one receive 67.60% of all SERP clicks.

Organic traffic generates leads and sales most of the time. All things considered, the first page of Google is highly sought after, but not every position receives equal traffic.

Only 3.37% of clicks are directed to the lower-ranking positions (6–10) on the first page. A discussion of paid ads will follow. The remaining traffic comes from organic searches.

(Source)

3. The first SERP result has 3.8 times more backlinks than the others (2–10).

The holy grail of organic SEO, reaching the top of SERPs is what armies of specialists strive for. Search engine ranking can be improved significantly if backlinks are used correctly, as they are one of the most essential tools.

The most effective off-page SEO techniques are backlink building, guest blogging, social media marketing, and influencer marketing. It should never be ignored by marketers, no matter what.

4. Around 73.6% of websites link to one another.

SEO strategies such as reciprocal links or link exchanges can increase website traffic statistics. The tactic comes with some risks, however - excessive reciprocal linking can lead to Google penalizing a site.

The use of reciprocal links has improved SEO on many websites in 2021, despite the logistical challenges.

5. Republishing and updating old posts can increase organic traffic by up to 106%.

With a little effort and visuals, old posts can be revived, and organic traffic can increase. According to Hubspot, 76% of all website visits come from blog posts published before a specific month.

Similarly, Hubspot's blog posts generated 92% of its blog leads.

6. It averages 2,416 words for posts in the top position.

The rankings and backlinks of content-rich posts are generally higher. In order to write SEO-friendly content, it's important to follow keyword distribution rules or structural hierarchy requirements.

Most top-ranking posts contain more than 2,000 words, aside from images and charts. These articles provide detailed information on the topics and cover them comprehensively.

Recently, however, there have been a number of changes to the SERPs. Additionally, you should avoid making your content too long.

7. Meta descriptions are absent from 25% of top-ranking pages.

Approximately 25.02 percent of top-ranking pages do not prioritize meta descriptions. 62.78% of Google's display websites rewrite their descriptions as well.

Should you include a meta description when you post new content? There are 37% of cases in which Google doesn't display meta descriptions, but meta text is still important. 62.78% of the time, Google rewrites and adjusts meta text. You can, however, improve your search engine rankings and increase traffic to your site by doing so.

8. 90.63% of content never gets any traffic from Google.

There is room for everyone on the Internet, despite its size. The lack of backlinks causes most pages to not rank in Google. We found that 66.31 percent of these pages have no backlinks.

SEO ROI can seem disappointing when only 5.29% of pages receive 10 visits each month, which can be hard to accept.

9. Nearly half of all Google searches are for local information.

There is an increase in searches for "near me" services and products according to Google local SEO statistics. The internet is also used by 86% of consumers to locate local businesses, and more than 50% of those searches result in-store visits.

Search engine optimization is the first step in the buyer's journey for brick-and-mortar and online merchants alike. We will examine mobile SEO statistics in light of the rapid adoption of mobile devices.

10. Search engine leads close at a rate of 14.6%, while outbound leads close at 1.7%

You can fill your pipeline quickly with outbound tactics like cold emails and cold calls, but you can generate organic leads organically for years to come with inbound marketing.

In comparison to other types of leads, search engine leads close 8.5 times more since they are tailored to the buyer's persona and key criteria. Rather than running highly targeted outbound campaigns, the best way to qualify leads is to have them come to you.

In order to increase SEO rankings, marketers should create content that is SEO-focused, whether it's blog posts, videos, or podcasts. Do some outbound marketing during this time to fill your pipeline.

11. In the first quarter of 2021, mobile devices made up 47.07 percent of all US web traffic.

In the US, over 67% of the population owns a mobile device, making mobile traffic a growing trend.

A quarter before the survey, 45.95% of the population was surveyed. In order to meet the needs of this rapidly growing market, SEO specialists must acknowledge the percentage of searches conducted on mobile devices.

12. Approximately 70% of marketers report that PPC drives fewer sales than SEO.

Organic clicks are considered more valuable than paid clicks, even though paid aid has certain benefits. Furthermore, organic visibility increases dwell time and lead.

It is not a long-term marketing solution, however, as PPC loses effectiveness once your budget runs out. Because PPC requires more investment, it is usually more expensive than SEO.

13. 51 percent of internet users use Google prior to making a purchase.

For small businesses, local search engine optimization (SEO) is crucial as more and more customers research online before buying in-store. According to statistics, 78% of smartphone users make purchases in-store after conducting local searches. There is no disputing those findings.

It might seem overwhelming for a startup to adopt a strategic approach to keyword targeting. In contrast, low-volume keywords don't usually pay off due to the high level of competition.

14. "Near me" and "where to purchase" searches on mobile have risen 200 percent in the past year.

Because you are a local company, you might have an advantage in keyword targeting. Search phrases containing "near me" increased by 150 percent (e.g., "near me now") to 900 percent (e.g., "near me today/tonight"). Accordingly, it may be advantageous to target low-volume keywords that are also localized.

15. Every extra second it takes a website to load causes a 4.42 percent decline in conversion rates.

A majority of the sites tested had a load time under 5 seconds. A similar study was conducted in 2019 as before the pandemic.
Fast websites convert much better than moderately fast ones. A one-second-loading site converts three times more than a five-second-loading site. Sluggish sites convert at a much lower rate than super-fast ones.

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