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Pay for SEO or Do it Yourself - Which is Better?

Written by: S M Lutfor Rahman
Originally Published On: January 22, 2023
Pay for SEO or Do it Yourself

When it comes to search engine optimization (SEO), businesses must decide whether to pay for professional help or attempt to do it themselves. Can I do SEO myself or should I hire an SEO specialist or company?

Due to the unique needs and budgets of each business, there is no right or wrong answer to this question. Search engine optimization can be done by business owners themselves if they have the time and resources. In cases where a business lacks the workforce or expertise to handle its own SEO, it may be better to hire a professional.

Small business owners often turn to Google for online marketing advice. However, SEO strategies have changed dramatically in recent years.

Search engine optimization strategies are used to gain more visibility and attract more customers. Once people realized how much potential income there is, hiring an SEO Expert is obvious.

Several factors influence your decision, including your budget, your expertise, and your industry's competition. Investing in professional SEO help may be a wise idea if you're just getting started.

Doing it yourself, however, could save you some money if you're experienced and confident in your abilities. You and your business must ultimately decide what's right for you.

Is it Better to Pay for SEO or to Do it Yourself?

There are compelling arguments for both paying for a professional SEO service and doing it yourself. There are several factors to consider before making a decision that is right for your business.

Let's explore the pros and cons of both approaches to help you determine which is the best option for your business.

Pros of Paying for SEO: Access to Expertise, Time Savings, Focus on Core Business

When you hire SEO services, you can quickly improve your website's search engine visibility and gain access to expertise and resources that you wouldn't get otherwise.

Using professional SEO companies, your website will be ranked on the first page of search engine results in thanks to professionals with the knowledge and expertise to get it there.

Additionally, they have access to SEO tools and resources you may not be able to afford on your own, such as keyword research, link building, and content optimization.

The major issue when doing SEO yourself is the time since it takes significant effort to learn the basics and stay on top of industry trends. You can save time by outsourcing your SEO, allowing you to concentrate on your business's core functions.

Cons of Paying for SEO: Cost, Lack of Control, Risk of Unethical Tactics

Cost, lack of control, and unethical tactics are the most common drawbacks when it comes to paying for SEO. Your choice of SEO provider and plan will affect the cost of your SEO campaign. A third-party provider takes over the process, which means you lose some control.

Also, using unethical tactics in your SEO campaign can have long-term negative effects on your website. In this case, it is worth learning SEO. At least the basics, so that you can hire a legitimate SEO company.

Pros of Doing SEO Yourself: Cost Savings, Greater Control, Ability to Learn

Whether you hire a professional or do SEO yourself, there are pros and cons to both.

Despite it seeming like the obvious choice to hire a professional, doing it yourself actually has many advantages. There are a number of advantages, including cost savings, increased control, and the ability to learn from mistakes.

Savings are perhaps the strongest argument for doing SEO yourself since there are no upfront or recurring costs.

Furthermore, doing SEO yourself gives you more control over the process, as you can tailor the content and strategies according to your needs. As your skillset grows, you can take the DIY approach to gain more knowledge about SEO.

Cons of Doing SEO Yourself: Time Investment, Limited Expertise, Lack of Focus on Core Business

It can take a lot of time to do SEO on your own. Keeping up with the latest changes in search engine algorithms isn't just about understanding SEO best practices.

It's also critical to understand the basics of SEO best practices. You may need to spend a lot of time and energy on this instead of focusing on your core business.

Due to your lack of SEO knowledge, you may not be able to optimize your website to its full potential. While you may be familiar with the basics of SEO, you won't be able to maximize your results without the expertise of an SEO pro. Consequently, you may have mediocre results.

Can I Do SEO for My Website Myself?

The answer is yes as long as you have a clear understanding of the fundamental factors. Although SEO requires no rocket science to be effective, it does require some expertise and knowledge.

In addition, you should be willing to update your content and SEO strategy on a regular basis.

You can do SEO yourself if you have the right guidance. The only thing you need to know is how to get started.

Thus, you can improve the SEO of your website on your own.Here are some tips for doing SEO yourself:

1. Ensure your technical SEO is up to date

There is no point in using SEO tactics if Google doesn’t find, crawl, and index your pages. No matter what you do, your pages won't rank. In order to optimize your site for Google, the first step is to ensure that Google is able to do all of the above.

A known ranking factor for your website is HTTPS, and you should use it if you want to rank higher. Using this method, you can secure sensitive customer data passing through your website. We will also improve page speed, fix crawl errors, and more. Hence, you can use this technical SEO checklist to optimize your site.

2. Decide what Keywords you want to Target

Identifying the right keywords is crucial when creating content for your website or social media posts. You can ensure that your content is discovered by people who are most likely to be interested in it by using the right keywords.

Ideally, these keywords should be relevant to the products and services of your business or website.

To succeed in SEO, you must master the art of keyword research. Choosing the wrong keywords can lead to a lot of wasted time and effort.

There are a lot of free and paid Keyword research tools out there. Ahrefs, SEMRUsh, Moz Keyword Explorer and Google AdWords Keyword Planner are tools that can help you with this.

3. Create SEO-optimized Content

On-page SEO optimization is crucial to ranking higher on search engines. Google will understand your website better if you optimize the on-page elements. As a result, you will rank higher for your most important keywords.

In order to see results from your content marketing strategy, you need to identify valuable keywords and craft high-quality content.

It is no longer necessary to stuff as many keywords as possible into your search engine optimization pages. Synonyms and semantically related words are easily understood by Google today. 

4. Identify and Build Quality Backlinks

Links play an important role in Google's ranking. If you want to rank higher, you'll probably need them. However, earning links isn't easy.

It's not a good idea to buy links. The search enignes will penalize your site. Link building takes time and dedication.

Typically, if someone links to your competitors, they'll link to you as well. Finding out who links to them and not you is the only step to replicating those links.

How to Tell if Your SEO Is Working?

Despite doing SEO for a month or a few months, you might not show up on the first page for your keywords. Your keyword competitiveness and your market's competitiveness are ultimately the determining factors.

SEO results usually appear within three to six months. A highly competitive market may require you to wait longer.

To determine whether your SEO is working, you need to track a few key performance metrics. Here is an helpful article on how you can measure your SEO Success.

Do You Have to Pay for SEO Tools?

In theory, SEO is free. SERP placement doesn't cost you anything.

Free SEO tools versus paid SEO tools generate a lot of different opinions. Both have pros and cons. Which is better? Is it better to use free SEO tools or paid ones?

Small businesses and startups who don't have a lot of money to invest in paid SEO tools can benefit from free SEO tools. For experienced SEOs looking to save money, they can also be a good option.

Should I hire an SEO company?

An SEO company can provide you with insight from those who are more knowledgeable and experienced about SEO than you are.

Working with a partner who knows how to get results is essential when it comes to SEO. A search engine is used in 93% of online experiences, and SEO leads close much more rapidly than traditional leads. Consequently, SEO provides a high return on investment (ROI).

The Final Thoughts on Hiring an SEO vs. Doing it Yourself

You must consider your budget, time, and resources when deciding whether to pay for SEO or handle it yourself. You can save money by doing SEO yourself if you have the time and resources.

When you do your own SEO, and you don't see results after a year, your industry is probably too competitive for DIY SEO to be effective. It is then necessary to turn to an SEO company.

Meanwhile, if you are limited in time or resources, paying for SEO can be a wise investment and save you time and money in the long run. Ultimately, the choice is yours.

About Author

SEO Expert In Bangladesh

S M Lutfor Rahman

SEO ExperT, CEO of LutforPro.
I'm the driving force behind LutforPro, a renowned company in Bangladesh specializing in data-driven digital marketing and AI-optimized SEO. Besides guiding our accelerated growth, I regularly share my knowledge on SEO and digital marketing at various events. My dedication to innovation continually challenges and expands the boundaries of the digital marketing industry.
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