Search engine optimization (SEO) is pivotal in digital marketing for any online business. Numerous SEO specialists in Bangladesh commit errors that impede their clients' accomplishments.
This article will delve into the five most prevalent blunders by Bangladeshi SEO professionals and ways to circumvent them.
1. Poor Keyword Research
A triumphant SEO strategy relies on a solid foundation of keyword research. Many SEO experts in Bangladesh, however, fail to perform comprehensive keyword research.
Overlooking Long-Tail Keywords
Long-tail keywords, characterized by low search volume yet high conversion rates, are often neglected. These phrases face less competition and are easier to rank, making them valuable for driving traffic and conversions.
Focusing Solely on High Search Volume Terms
Exclusively targeting high search volume keywords intensifies competition and ranking difficulty. Striking a balance between high search volume terms and long-tail keywords maximizes ranking and conversion opportunities.
Not focusing on Topic Clusters
The shift in consumer behavior, marked by more detailed and complex search queries, has prompted the evolution of search engine algorithms and consequently, the approach of marketers and SEO experts. Where keyword queries used to be short and direct, users now pose complex questions to search engines, expecting comprehensive and accurate answers.
Though the process of building topic clusters is time-consuming, it proves beneficial by showcasing your site's authority to search engines like Google and its users. This approach can increase keyword rankings and drive more organic search traffic.
2. Ignoring On-Page SEO
On-page SEO is vital for augmenting a website's visibility and user experience, but some Bangladeshi SEO experts overlook key on-page elements.
Poor Content Structure
Employing headings, subheadings, concise paragraphs, and bullet points facilitates user understanding and scanning. Neglecting content structure damages user experience and diminishes the likelihood of attaining higher rankings on search engine results pages (SERPs).
Meta Tags and Descriptions
Meta tags and descriptions supply search engines with crucial data about a webpage's content. Overlooking the optimization of these elements can result in reduced click-through rates (CTR) and impair a website's overall SEO efficacy.
Not Optimizing for Semantic SEO
With the continued development of Semantic Search Engines, maintaining relevancy in content means a lot more. Search engines like Google use several algorithms and technology to understand the context and the meaning of your content. So, it is not about using keywords in specific places, using LSI keywords, or making the content long, it is about writing great content for users that uses relevant entities.
3. Overlooking the Value of Quality Content
While quality content is the cornerstone of SEO success. Some Bangladeshi professionals underestimate its significance.
Quality content is subjective, however, both semantic and lexical search engines values content in deferent ways. While the semantic search engine values relationships of words and concepts the lexical search values of exact keyword in the documents.
The excessive incorporation of keywords, termed keyword stuffing, is a black-hat tactic that can incur search engine penalties. Rather than attempting to manipulate rankings through keyword stuffing, SEO experts should craft natural, captivating content that harmoniously integrates relevant keywords.
Duplicate or Sparse Content
Incorporating duplicate or sparse content on a website can provoke penalties from search engines. SEO specialists must guarantee their clients' websites feature unique, pertinent, and valuable content that fosters a positive user experience and adheres to search engine guidelines.
Failing to Leverage Local SEO Techniques
Local SEO is vital for businesses targeting a specific geographic area. Nevertheless, some SEO professionals in Bangladesh fail to implement local SEO tactics effectively.
Incomplete or Inaccurate Local Business Listings
Local business listings like Google My Business are integral to local SEO success. Faulty or incomplete listings can damage a business's online visibility and credibility. SEO specialists should confirm their clients' local business listings are precise, current, and consistent across diverse platforms.
Lack of Local Content
Producing locally-focused content facilitates higher rankings for location-specific keywords and attracts potential customers. SEO experts should generate content emphasizing local events, news, or customer stories to bolster local SEO performance.
Not Understanding Service Area
Google my business profile allows to add service area. Not every business is brick and mortar type, some tends to serve at clients destination.
Google offers a service area feature for businesses that either visit or deliver to customers directly, known as service-area businesses, and hybrid businesses that operate both at a storefront and at customer locations.
Service-area businesses, such as plumbers or cleaners, do not serve customers at a business address and should create a single profile indicating the metropolitan area they serve. Hybrid businesses like dine-in restaurants offering delivery, on the other hand, can showcase their physical address, operating hours, and their service area.
5. Neglecting Natural Link Building Strategies
Link building is a crucial aspect of off-page SEO, but many SEO specialists in Bangladesh underestimate its significance.
Not Earning High-Quality Backlinks
High-quality backlinks from authoritative websites can dramatically enhance a site's domain authority and search engine rankings. SEO professionals should concentrate on securing backlinks through guest blogging, content marketing, and fostering relationships with industry influencers.
Relying on Black-Hat Techniques
Employing black-hat link-building methods, such as purchasing links, utilizing link farms, or engaging in link schemes, can provoke severe search engine penalties. SEO experts should always prioritize ethical, white-hat link-building strategies to guarantee long-term success for their clientele.
Sidestepping these prevalent SEO errors can enable professionals in Bangladesh to achieve superior outcomes for their clients. By conducting extensive keyword research, optimizing on-page elements, generating high-quality content, employing local SEO techniques, and concentrating on ethical link building, SEO specialists can substantially improve their clients' online visibility and amass more organic traffic.
Why is keyword research essential in SEO?
Keyword research allows SEO experts to comprehend the terms and phrases their target audience employs to find information. This understanding enables them to optimize their content and strategy to secure higher rankings on search engine results pages (SERPs) and attract increased organic traffic.
What distinguishes on-page and off-page SEO?
On-page SEO pertains to optimizing individual web pages and their content to enhance rankings and user experience. Conversely, off-page SEO concentrates on external factors, such as backlinks, social media signals, and online reputation, influencing search engine performance.
How can local SEO benefit Bangladeshi businesses?
Local SEO can assist businesses in Bangladesh by improving their online visibility within specific geographic regions, drawing local customers, and effectively competing with other local businesses.
Why is link-building crucial for SEO success?
Link building bolsters a website's domain authority and credibility, which are vital in search engine ranking algorithms. High-quality backlinks signal that a site offers valuable content, prompting search engines to rank it higher on SERPs.
What Natural link-building Strategies?
Natural link-building approaches encompass guest blogging, crafting high-quality content that naturally attracts backlinks, establishing relationships with industry influencers, and participating in relevant online communities.