SEO Case Study: 2180.88% Organic Traffic Growth in Just 3 Months!

Our client runs a UK-biased appliance repair business. They offer repair services for refrigerators, freezers, gas stoves, dryer repair, dishwasher repair, ice machines, oven repair, etc. They wanted to create better branding in the UK.

Result

When we started the project, the website traffic was going down. However, in just three months, it increases to 2180.88% traffic, a 400% + increase in total revenue. 

Story

We received a request from the client and did a basic SEO audit which showed some issues. After getting access to Google Search Console, we discovered that the website had a lot of potentials. Many pages were not indexed and found some critical technical SEO issues. We used Ahrefs, SEMrush, and nlp content audit tools to investigate SEO-related errors and problems in detail. 

They had 17 service pages and 78 blog articles. We found out that the content on the website was outdated and hadn't been updated for a while. The website used WordPress, but no updates besides the core files had been made. 

The Challenge and Opportunities

Our client has been in business for over 20 years, and their website has been running for over a decade. However, they faced stiff competition from new companies in the local market.

The client's website had not been optimized effectively.

• The content is wey old some of those are 4 years old.
• There were issues with SEO meta tags and content hierarchy, as well as internal linking,
• Service pages only had an average of 250 words.
• Some posts and pages are not indexed.
• Despite these shortcomings, the website ranked decently on search results' second to fifth page.

Our primary objective was to increase search traffic to the website, resulting in a higher number of leads and service sales.

Solution

Our optimization process includes over 400 checkpoints to guarantee the best results. We have made various improvements to our website to make it more user-friendly and efficient.

Here are a few...

• We've ensured that unimportant pages are not indexed or followed,
• Tidied up the sitemap,
• Added structured data for articles, and local businesses. 
• Cleaning up the footer
• We have also fixed internal, external, and broken links
• Ensured all headings, titles, and descriptions are unique and complete.
• In the next step, we work on the content,
• Add new content avg 580 words,
• Republish the old blog content - adding new content, combining some articles to make a great one,
• Implement on-page SEO, Add lots of relevant keywords, and
• Gain authority through high-quality backlinks. 

The Observation

Likely we don't have to wait long. The search ranking was improving soon.

Well, everything was going as we expected, except for some of the service offering pages.

Here we need to publish new blog content and work on topical authority. Eventually, it clicked.