GEO Case Study: Generating 46K+Visitors in 30 Days with ChatGPT & Perplexity

This case study provides details of Bangladesh's first AEO/GEO optimization campaign success stories. The Services provide LutorPRO, and the client's name is not disclosed due to our NDA agreement. This case study is published with their consent.  

We have tried to craft this case study to be different from the rest of our case studies, because at that time, that was a unique challenge. Besides, SEO experts and business owners are fascinated to learn more about LLM citations. So we decided to share the whole journey.

Summary of Bangladesh's First GEO Case Study

This case study details a test project conducted in Bangladesh from February 11, 2025, to March 12, 2025, that successfully leveraged Generative AI to generate over 46,000 visitors in just 30 days, with 90% of the traffic originating from Bangladesh. As of September 4, 2025, the number of visitors referred by LLMs has increased significantly.  

The project's success proves that Gen AI is not just a tool for content creation but a highly effective strategy for driving targeted, local traffic.

The Client History

The client is one of the top [Non-disclosable] service providers in Bangladesh. The CEO of the company is smart enough to foresee the importance of being cited by the LLMs. On October 31, OpenAI launched ChatGPT Search, and on November 3, 2024, during our scheduled monthly meeting, we had a brief discussion about LLMs. 

We knew being cited by ChatGPT would make a lot of business. And that's a massive opportunity for any business. 

Project Goal

• Secure mentions and citations inside LLMs like ChatGPT and Perplexity.
• Generate high-intent, local traffic from AI-assisted search.
• Test whether GEO tactics (entity optimization, context and content chunkability optimization, structured data, consistency) could outperform traditional SEO in visibility.

The Opportunity 

• Securing recommendations from large language models (LLMs) like ChatGPT will significantly increase the brand value and authority.
• We can reach a new segment of clients who may not be actively searching for our solution through traditional methods.
• A large portion of our target business clients already use voice search. It's a clear prediction that LLMs will become their primary alternative for finding information, making our presence in this space essential.     

The challenges

• The business needs to cite the New platform (ChatGPT) 
• We were still learning by researching documents. Which was fun, but reading different concepts was not that easy. 
• There was no definitive answer to the set of work that would give this project success, so we had to try different methods. 
• Now, the biggest challenge we have faced (still now) is the process to measure the impact of our task. (There are some tools now, but they are insufficient for the Bangla language.)

The Strategy

Now, the strategy is the core of any project's success. Chances were, we could have wasted our clients' money and our effort. However, a simple observation changed the whole game.    

“.. ChatGPT is citing websites now, and they do not do AEO/GEO, as this concept is new.”  

So we knew SEO was enough, but some other things needed to be found out, like how they find out data, and suggest what to present and what not.

Now, at the recent WordCamp US on Aug. 28, Google’s former search liaison, Danny Sullivan, says, “Good SEO is good GEO.” Though. We see lots of opinions and debate on this topic.

At that time, we started researching what, where, and how LLMs like ChatGPT get and process live search data. 

“.. ChatGPT had access to the BING index database”. 

Note: Now we know that Perplexity and ChatGPT use SERPAPI to get Google SERP results.

With our research findings, we made our strategy… 

A content-driven approach was implemented, and the core of the strategy was to:

1. Create Optimised Content: This involved creating clear, well-structured, and semantically rich content that answered specific user queries. (For both old and new ones). 
2. Focus on Specific Intent: The content was designed to serve two distinct purposes: A.  high commercial intent. B. informational and educational purposes.
3. Localise for the Bangladeshi Market: The content was tailored to address the specific needs and search queries of the Bangladeshi audience.

Core Approach 

Unlike Google SEO, where ranking depends on algorithms, LLMs cite sources they “trust.” Our strategy:

Clarity & Precision

• Structured headings, clean bullet points, and definitions.
• Plain, context-rich language to maximize AI readability.

Topical Authority

• Built topic clusters across 30+ bottom-of-the-funnel services and supporting blogs.
• Connected related content with internal links.

Trustworthiness Signals

• Fact-checked content with citations and original data.
• Consistent brand voice across website, PDFs, and external mentions.

Entity Mentions

• Prioritized entity and context optimization.
• Ensured core pages (Home, About, Pricing) acted as “LLM fuel.”

Technical AI-readiness

• Structured content for chunking (smaller retrievable blocks).
• Avoided client-side JavaScript rendering (AI crawlers can’t parse it).
• Published frequent updates to stay “fresh” for AI snapshots.

Information Source Diversification

• Published a guest post, PR about the brand.
• Query successful

Results & Success Metrics

The strategic implementation of our GEO optimization campaign yielded remarkable results, far exceeding the initial project goals. The success of this project not only validated our innovative approach but also established a new benchmark for attracting targeted, high-intent traffic from AI platforms.

Here's what we achieved:

• Traffic Growth: We drove over 46,161 visitors in just 30 days, with 90% of that traffic being highly targeted and local to Bangladesh. This was a direct result of securing citations from platforms like ChatGPT and Perplexity.
• Conversions & Revenue: The quality of this traffic led to a 37.41% increase in conversions, which translated directly to a 29% increase in monthly revenue.
• Impressive ROI: The campaign's success delivered a significant 29% return on spend, proving that an AI-centric strategy is not just about visibility—it's about profitability.